What is Keyword Cannibalization and How to Avoid It

What is Keyword Cannibalization and How to Avoid It

What is Keyword Cannibalization and How to Avoid It

keyword or phrase too many times on your website, causing search engines to become confused about which page on your site is most relevant for that keyword. This can have a negative impact on your search engine optimization (SEO) and make it harder for people to find the content they’re looking for on your site.

on your website to attract people searching for bakeries in Seattle. However, if you use that same keyword too often, Google may get confused and think every page on your site is about Seattle bakeries. As a result, none of your pages may rank as highly as they could in the search results.

Keyword cannibalization can also cause problems for people trying to find specific information on your website. For example, if two pages on your site are relevant to the keyword “Seattle bakery,” but they contain different information, a searcher may have difficulty finding the page they’re looking for.

Fortunately, you can take a few simple steps to avoid keyword cannibalization and ensure that your website is optimized for both search engines and visitors.

How to Avoid Keyword Cannibalization

The best way to avoid keyword cannibalization is to choose various keywords and phrases to focus on throughout your website. For example, if you’re unsure which keywords to target, try using a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to research potential options. Once you’ve identified a list of keywords, make sure that each is used only once (or at most twice) per page.

In addition to using different keywords, you can also prevent keyword cannibalization by using different forms of the same word. For example, if you’re writing about cupcakes, you could use the keywords “cupcake,” “cupcakes,” “cupcake recipe,” or “best cupcakes.” This will help Google understand that all these pages are about slightly different topics, and it will make it easier for people to find the specific information they’re looking for on your site.

Finally, make sure that each page on your website has unique content. This will help Google understand each page and give people something new to read on each page. Simply changing a few words or adding an additional sentence or two isn’t enough. If two pages have largely identical content, chances are that one of them will suffer from keyword cannibalization.


Keyword cannibalization can have a serious impact on both your SEO and the usability of your website. By avoiding keyword cannibalization, such as choosing various keywords and focusing on unique content, you can ensure that your website is optimized for both search engines and visitors.


1. What is keyword cannibalization?

To put it simply, keyword cannibalization pits different pages of your site against one another. Okay, so let’s say you run a mediation practice. You want your company to be at the top of Google’s search results for “family mediation,” so you sprinkle that word across your website, from the homepage to the category pages and the blog posts.

2. Why is it a problem?

Keyword cannibalization is an issue when writing articles for your website because it can result in your site’s rankings dropping for certain keywords you are targeting. This happens because Google sees that you have multiple pages on your site that are all targeting the same keyword, and it determines that this is not representative of a relevant, high-quality site. As a result, your rankings will suffer for those specific keywords. To avoid keyword cannibalization, target different keywords with each piece of content you create. This way, you can avoid potential penalties from Google and ensure that your site continues to rank well for all the keywords you are targeting.

3. What if I have already cannibalized my keywords?

You can do a few things if you’ve already cannibalized your keywords on your business website:

  • Look at your website’s analytics to see which pages get the most traffic.
  • Focus your efforts on those pages and try creating new and unique content for them. You can also use 301 redirects to redirect traffic from other pages on your website to your most popular pages.
  • Ensure you’re using different variations of your keywords throughout your website so that you’re not just targeting the same exact keyword repeatedly.

Following these tips can avoid keyword cannibalization and ensure that your website gets the most traffic possible.

4. What is the best way to optimize my website for multiple keywords?

To avoid keyword cannibalization, you must take a strategic approach to keyword research and website optimization. First, identify the main keyword themes that you want to target. Once you have your themes, you can then create separate pages that are optimized for each individual keyword. Make sure to use unique titles, descriptions, and H1 tags on each page, and linking between these pages will help to spread the link equity and search engine love around. This approach ensures that each page on your site has a fighting chance of ranking in the search engines.

5. How often should I update my website content?

Search engine optimization is a constantly evolving field, and there is no one-size-fits-all answer to the question of how often website content should be updated to maintain or improve keyword ranking. However, there are a few general guidelines that can help. First, it is important to keep your content fresh and relevant. Search engines favor websites that regularly publish new, high-quality content. If your website has not been updated in a while, your keywords will likely start to drop in the rankings. Second, you should pay attention to your competitors. If they regularly publish new content, you will have to do the same to keep up. Finally, you should consider the needs of your target audience. If they are looking for timely information on a particular topic, you must ensure that your website provides that information. Following these guidelines can help ensure that your website stays at the top of the search engine rankings.

6. Can I hire someone to help me optimize my website?

You may be thinking to yourself, “Can I hire someone to help me optimize my website?” The answer is yes! SEO agencies can help you improve your website’s ranking in search engine results pages (SERPs). SEO is an ever-changing field, so it’s important to work with an experienced and seasoned agency that can stay up-to-date on the latest trends and techniques. A professional SEO agency will also have a track record of success in helping other businesses improve their online visibility. Hiring an agency is a great option if you’re serious about improving your website’s SEO.