If you’re like anybody else in the game trying to snatch up digital territory, you’re familiar with the sort of placement that “online real-estate” offers to growing companies. Every popular and well-maintained website you’ve visited consists of multiple pages serving multiple purposes. You may have a Photos & Media page, or a biographical ‘About the Organization’ page. The larger the footprint is of your domain (i.e. the higher your count of supporting pages, as well as links that refer potential clients back to your site), the greater your “acreage” of online real-estate becomes. Even after the fact, one thing is certain:
There could definitely be more traffic than what’s already coming in.
You know what’s frustrating?
Working hard on a website that no one would see. Here is how to create web page that, instead, could lead tons of traffic to you. A fine approach would be to put helpful services, such as Ubersuggest, to the test of your web pages. Ubersuggest allows its users to input title information about their competitors to see what works and what doesn’t work. Once within your industry (e.g. after a search of “Local Electricians in Tuscon, AZ”), the site crunches all the numbers and lays out the schematics by which competing sites are performing.
Are they passing right by you?
In this time, as an executive of your own business and affairs, it would be very wise to take note of what information ranks higher in each of the criteria that the overall site pays attention to. This is information that is free-range and not proprietary to anyone, as the attention of the consumer is as populist as a force could be over internet traffic.
This would become the sum of your competitors traffic and, overall, authority in the industry.
What next to do with this information. Part II coming soon.