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Introduction to Incorporating Video in SEO

Introduction to Incorporating Video in SEO

Introduction to Incorporating Video in SEO

Introduction to Incorporating Video in SEO

Search engine optimization (SEO) has become vital to any successful digital marketing strategy. It involves utilizing different techniques and strategies to make your website more visible on search engine result pages (SERPs). Many businesses are now incorporating video into their SEO strategies to stand out from the competition. In addition, videos have the potential to significantly increase website traffic, boost search engine rankings, and enhance user engagement. In addition, this article will discuss the importance of using video for SEO in 2023 and provide strategies for optimizing videos for better results.

Overview of Search Engine Optimization

Search engine optimization is a set of tactics to increase a website’s visibility on SERPs. This includes optimizing titles, descriptions, and meta tags; creating quality content; building backlinks; and ensuring site speed and mobile compatibility. SEO helps to drive more organic traffic to your website, resulting in increased leads and conversions.

Advantages of Incorporating Video into an SEO Strategy

Adding videos to your website can give you a competitive edge over other websites in your industry. Videos are more engaging and result in higher click-through rates than text-based content. They also give users an easier way to consume the information they’re looking for without reading through long blocks of text. In addition, videos are more likely to be shared on social media and increase brand awareness.

According to recent surveys, 83% of marketers believe video content is a key part of their overall marketing strategy. 87% of local businesses report that videos have resulted in more customer engagement and customers responding to their messages. Additionally, over 80% of local businesses saw an increase in website traffic from the video content, and 76% reported an increase in sales. As a result, video is becoming increasingly important for local businesses looking to connect with their customers and grow their business.

Benefits of Utilizing Video for SEO in 2023

Increased User Engagement and Click-Through Rates

Videos can improve the user experience by providing a visual representation of your content. This can result in increased engagement, as users are more likely to watch a video than read through long blocks of text. Videos also can increase click-through rates, making it easier for users to access the content they’re looking for.

Higher Website Rankings and Increased Visibility

Incorporating videos into your SEO strategy can result in higher website rankings and improved visibility. This is because videos are seen as more up-to-date and dynamic content, which search engines prioritize in their ranking algorithms. Furthermore, if your video content is of high quality, users are likelier to watch and share it on social media platforms, resulting in increased brand awareness.

Better Retention and Understanding of Content

Video content is easier to understand than text-based content, as it visually represents the information. This can help users retain and understand the information better, resulting in increased user engagement. In addition, videos are also more likely to be shared on social media platforms, resulting in higher website traffic and improved visibility.

Strategies for Optimizing Videos for SEO in 2023

Creating a Video Sitemap

Creating a video sitemap is one of the most important steps when optimizing videos for SEO. For example, a video sitemap helps search engines easily crawl and index your videos, improving visibility and rankings on SERPs. Additionally, it helps users easily find your videos when searching on search engines.

Ensuring Video Quality

Ensuring the quality of your videos is essential for successful SEO. High-quality videos are more likely to be shared, resulting in higher website rankings and visibility. They should also be optimized for different devices and platforms, as this provides users with an optimal viewing experience.

Integrating Videos with Other Platforms

Integrating your videos with other platforms is another effective way to optimize them for SEO in 2023. This includes embedding the video into a blog post or website and sharing it on social media. Doing this will increase brand awareness and potentially drive more website traffic. Additionally, it will help establish your brand as a thought leader in the industry.

In conclusion, incorporating videos into an SEO strategy can be beneficial in 2023 and beyond. Videos are engaging, easy to consume and understand, and have the potential to increase user engagement and click-through rates. Additionally, they can provide higher website rankings and improved visibility. To optimize videos for SEO, creating a sitemap, ensuring video quality, and integrating the videos with other platforms are important. Doing this will help to establish your brand as an industry leader in 2023.

Listing your business on a local directory

Listing your business on a local directory

Listing your business on a local directory can be a great way to increase your online visibility and attract new customers. Here are a few best practices to keep in mind when listing your business on a local directory:

Be consistent: Make sure that your business name, address, phone number, and other information is consistent across all online directories. Inconsistencies can confuse customers and make it harder for them to find your business.

Use relevant categories: Choose categories that accurately reflect the products or services your business offers. This will help potential customers find your business more easily when searching for specific types of businesses.

Include accurate and up-to-date information: Make sure that your business hours, contact information, and any other important details are accurate and up to date.

Use high-quality photos: Include photos of your business, products, or services to give potential customers a sense of what you offer. Make sure the photos are clear and of high quality.

Utilize keywords: Use relevant keywords in your business listing to help customers find your business when they search online.

By following these best practices, you can increase the chances that potential customers will find your business on local directories and be more likely to visit your business in person.

Local Keyword Search

10 Tips on How To Do Local Keyword Search In 2023

Wondering how to do a local keyword search in 2023? Look no further!

business that wants to be successful online needs to pay attention to its keyword Any choices. The right keywords can help a website rank higher in search engine results, driving more traffic to the site. However, choosing the wrong keywords can have the opposite effect, and even result in a website being penalized by search engines. As a result, it is essential to choose keywords carefully, and avoid simply guessing at what keywords might be most effective.

Here are 10 tips that will help you dominate your local market.

Know Your Audience’s Problems

Before you can begin to think about how to find local keywords, you need to first understand your audience’s pain points. What are the problems they are trying to solve? What questions do they have that need answering? Once you have a good understanding of your audience’s needs, you can start to think about which keywords will be most relevant to them.

Know Trends

To make sure you are using the most relevant keywords for your business, you need to stay up-to-date with trends in your industry. What new products or services are being offered? What are people talking about? Keeping tabs on trends will help ensure that the keywords you are using are still relevant and will help you find new keywords to use as well.

Use Long-Tail Keywords

Local search is vital for any business that relies on customers from a specific area. After all, there’s no point in ranking highly in the search results if your potential customers can’t even find you! That’s where long-tail keywords come in. By targeting key phrases that are more specific to your location, you can make sure that your website appears in the search results when people are looking for businesses like yours. In addition to being more targeted, long-tail keywords are also less competitive, which means it will be easier to achieve a high ranking for these terms. As a result, using long-tail keywords is an essential part of any local SEO strategy.

For example, rather than using the keyword “shoes,”  you might use a long-tail keyword such as “women’s running shoes size 8.”

Incorporate Location into Your Keywords

One great tip for local keyword search is to incorporate your location into your keywords. This will help to ensure that your website appears in search results for people searching for businesses or products in your area. For example, if you own a clothing store in Los Angeles, you would want to use keywords such as “clothing store Los Angeles” or “Los Angeles clothing store.” By including your location in your keywords, you can significantly improve your chances of appearing in local search results.

In addition, you can also use other local keywords, such as the name of your city or state. For example, potential customers who search for “clothing store California” or “clothing store LA” are more likely to find your website if you include these keywords on your site. By optimizing your site for local keyword searches, you can reach a wider audience of potential customers and grow your business.

Choose Low Competition Keywords

When it comes to local keyword searches, it’s important to choose keywords that have low competition. This means that there are not many other businesses competing for the same keywords. As a result, you’ll have a better chance of ranking highly in the search results for these terms. In addition, by choosing keywords with low competition, you can also save money on your pay-per-click campaigns.

Understand Implicit and Explicit Keywords

Implicit keywords are words that are not mentioned in the query but help the search engine understand what the user is looking for. For example, if someone searches for “pizza near me,”  the word “pizza” is an implicit keyword. On the other hand, explicit keywords are the words that are mentioned in the query. In this example, the word “near” is an explicit keyword.

Organize Your Keywords with Search Intent

One of the most important things to keep in mind when organizing your keywords is search intent. “Search intent” refers to the reason someone is searching for a particular keyword. It’s important to understand search intent because it can help you determine which keywords are most likely to result in a sale or lead. There are four main types of search intent:

  • Navigational: The user is looking for a specific website or page.
  • Informational: The user is looking for information on a topic.
  • Transactional: The user is looking to buy something.
  • Commercial: The user is looking for information about a product or service with the intention of buying it.

As you can see, each type of search intent requires a different keyword strategy.

Targeting the right keywords with the right search intent is essential for any business that wants to succeed with SEO. So be sure to keep search intent in mind when organizing your keywords!

Add Modifiers to Your Keywords

Modifiers are words that modify or change the meaning of other words. They can be adjectives, adverbs, or prepositions.

Adding modifiers to your keywords can help you to target long-tail keywords, which are keywords that are more specific and have less competition.

For example, if you sell women’s clothing, you might want to target the keyword “women’s plus size clothing.” This is a long-tail keyword that is more specific than the keyword “clothing,” and it has less competition.

Group And Map the Keywords

After you have gathered all of your keywords, it is time to group and map them. This will help you to determine which keywords are most relevant to your business and website. Try to group your keywords into categories such as product names, service names, or location names. Then, map each keyword to the appropriate page on your website.

Use Keyword Research Tools

Keyword research is the process of finding the right keywords to target for your website. By targeting the right keywords, you can make sure that your website comes up in search results when people are looking for what you have to offer. There are a variety of different keyword research tools available, each with its own unique benefits. However, some of our favorites include Google AdWords Keyword Planner and Moz Keyword Explorer. Both of these tools offer a wealth of features and data that can help you to find the best keywords for your website. So if you’re not already using keyword research tools, be sure to start today!

These are just a few tips to help you get started with keyword research.

Local SEO For Mediators and Arbitrators

Local SEO For Mediators and Arbitrators

Local SEO For Mediators and Arbitrators

Local SEO For Mediators and Arbitrators: Best Growth Tips

Did you know that local SEO accounts for over 50% of all web traffic? And that’s not just for small businesses, either—even large; international companies like Coca-Cola and IBM invest heavily in local SEO to ensure they appear when people search for them online.

If you’re a mediator or arbitrator, then you know that local SEO is key to getting more clients. But what are the best ways to grow your mediation business with local SEO?

We’ve got 10 of the best tips for you right here. We’ve covered you, from ensuring your Google Business Profile page is correct to optimizing your website and blog content. Read on to learn more!

What is local SEO, and why do you need it?

If you own or manage a small business, you know how important it is to attract local customers. After all, most businesses rely on a steady stream of foot traffic to stay afloat.

Yet, in the age of digital marketing, many businesses focus their efforts on a national or even global audience. While there’s nothing wrong with this approach, it’s essential not to forget the importance of local SEO.

Local SEO ensures that your website and online content are best for people in your area.

This can be anything from your city or state to a smaller region like a neighborhood or town.

There are several benefits to optimizing for local SEO. For one, it can help you attract more relevant traffic to your website.

After all, someone searching for a product or service in your area is much more likely to use your business than one located across the country.

So, if you’re not already investing in local SEO, now is the time to start.

Importance Of Local SEO For Arbitrators and Mediators

Arbitration and mediation service firms must focus on two types of SEO: global and local. The main difference is that global SEO helps you attract clients from anywhere in the world, while local SEO is specifically designed to attract customers from your geographic area.

Why is this important?

Most of your clients will be local as an arbitrator or mediator. In other words, they’ll either live in the same city or state as you, or they’ll be companies that operate in your area.

To get more clients, you must ensure that your website and online content are optimized for local SEO.

In local SEO, there’s no doubt that competition can be fierce. After all, every business in your area is vying for the attention of local customers.

This is especially true when it comes to keywords related to mediation. For example, dozens, if not hundreds, of businesses compete for the top spot in Google search results.

So how can you make sure your business stands out?

The key is to focus on your CPC (cost per click). This is the amount you pay each time someone clicks on your ad. The higher your CPC, the more you’ll pay for each click.

This means that you’ll need to bid on keywords that have a high CPC.  In other words, you’ll need to compete with other businesses for the top spot in Google search results.

While this may seem daunting, it’s important to remember that there’s no such thing as a sure thing. Even the most significant businesses can’t always guarantee first place in Google search results.

So don’t be afraid to compete with other businesses for local SEO traffic. It may be challenging, but it can be worth it. 

Ranking Factors: Local SEO For Mediators and Arbitrators

To rank well in local search results, arbitrators and mediators need to understand and optimize their websites for the three ranking factors that Google uses: relevance, distance, and prominence.

Let’s further granulate each of these ranking factors!

Relevance for Local SEO

Relevance determines how well a website’s content matches the user’s search query. It’s vital to ensure your website’s content is relevant to your target audience.

Distance for Local SEO

Distance is measured by how close a business is to the user, as determined by their IP address.

In December 2021, with the “vicinity update” launch, Google massively increased the proximity weightage in local searches. Businesses located closer to the user will rank higher in local search results. This is measured by how close a business is to the user, as determined by their IP address.

Prominence for Local SEO

Prominence is determined by how well a website ranks nationally or globally. Businesses with high national or global rankings will rank higher in local search results.

How to use the Google Business Profile to your advantage?

Google Business Profile was created to help businesses manage their online presence on Google.

GBP is a perfect option for those looking for an easy way to get their business listed in local search results.

Recently, Google has changed Google My Business’ name to Google Business Profile!

It is much better than the first one because it is made for small businesses that only need one listing.

For mediators and arbitrators, we recommend having a GBP profile because it will put you on Google Maps and Local Finder when potential clients search for related terms.

Optimizing Your Google Business Profile: Step-by-Step Guide

Without complete and accurate information, there’s no way you will rank in the Local Search Rankings.

For example, if you’re a mediator in San Francisco, you must ensure your business profile includes every possible piece of information that clients might use to find you in San Francisco.

For further optimization, take this guide, and have a look here:

Claim your business listing on Google Maps.

If you haven’t already, claim your business listing on Google Maps. This will allow you to access your business’s GBP profile and make changes.

  • Go to, search for your business, and click on the “Own this business?” button.
  • Once you’ve claimed your listing, verify your business by phone or postcard.
  • Verifying your business shows potential customers that you’re a legitimate business and deserve to be recognized.
  • To verify your business, Google will send you a postcard with a verification code to the address you’ve listed for your business.
  • Once you’ve received the postcard, enter the code on your GBP listing, and your business will be verified.
  • If you’re verifying your business by phone, Google will call your business and give you a verification code to enter on your GBP listing.

Complete your profile fully and accurately.

A complete and accurate profile is the first step to ranking in Local Search. Ensure your business name, address, and phone number (NAP) are correct and up to date.

Studies suggest that businesses that complete their profile get 1.5 times more leads than those with an incomplete profile.

Upload a high-quality logo and images of your business.

You won’t compromise on the quality of your photos on your Instagram DP, right? Then why do that with your business profile?

Make sure you add a high-quality, professional logo to your profile and photos of your business. These photos should be high quality and show potential customers what they can expect from your business.

According to Google, businesses can get up to 42% more requests for directions on Maps by using a high-quality logo.

Add high-resolution photos of your business’ interior and exterior.

Google allows you to add up to 10 photos of your business on your GBP profile. These photos should be high quality and give potential customers a sneak-peak of what they can expect from your business.

Including photos of your business, interior and exterior, can increase the number of click-throughs to your website by over 35%.

If you’re good at math, 35% more clicks mean 35% more leads!

Add virtual tours.

In the digital age, potential customers want to see your business’s appearance before they even step foot in it.

You can add virtual tours of your business on your GBP profile, giving potential customers a 360-degree view of your business.

Add keywords to your business name and profile.

When potential customers search for businesses like yours, they’ll use keywords.

Make sure you’re using relevant keywords in your business name and profile so that you can show up when potential customers are searching for those terms.

Use structured data to markup your website.

Structured data is code you can add to your website that helps search engines understand your website’s content.

Adding structured data to your website can help you rank higher in Local Searches by giving you a better chance of showing up in rich results.

Check out this guide to learn more about structured data and how to add it to your website.

Get reviews from customers.

Reviews are one of the most important ranking factors in Local Search. The more reviews you have, the higher you’ll rank.

To get customer reviews, simply ask them to leave a review on your GBP listing. You can also send them a link to your listing so they can leave a review without having to search for your business.

Make sure you’re actively responding to reviews.

In addition to getting reviews, you also need to be responding to them.

Customers leave reviews, make sure you’re replying to them, whether it’s a positive or negative review.

  • 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.”

Add relevant categories to your business listing.

Categories help potential customers find your business more efficiently.

Make sure you’re adding relevant categories to your listing so that you can show up for searches related to those terms.

To add a category, go to your GBP listing and click on the “Info” tab. From there, you can add or edit your business categories.

Add your business to as many directories as possible.

The more places your business is listed, the better.

Make sure you add your business to as many online directories as possible. This will help increase your visibility and make it easier for potential customers to find you.

Some popular directories include Yelp, Foursquare, and TripAdvisor.

Be Google Screened.

Google Screened is a program that Google launched in 2018 that allows businesses to get a badge on their GBP listing.

This badge shows potential customers that Google has verified your business and that you’re a trusted business.

It’s like Google is suggesting some people visit your business.

You can stand out in the Google-screened program by ensuring your business is verified, your business information is up-to-date, and you have at least a 3.5-star rating. You can also run the PPC ads to speed up the process.

The complete criteria for mediators and agencies can be found here.

How to get reviews and testimonials from clients?

Getting reviews from your customers is the best showcase of your services.

Many people would attempt to buy fake reviews, which has several drawbacks.

  • It is against Google’s policy.
  • It would only take one person to spot the falsehood, and your business will have a permanent black mark.

The best way to get around this is to ask your customers for feedback. You can do this by emailing them or even including a link on your website.

Another great way to show social proof is through testimonials.

A testimonial is a written or video statement from a satisfied customer that praises your product or service.

Much like reviews, potential customers will see these as third-party endorsements of your business and be more likely to use your services.

You can showcase testimonials on your website or even on your GBP listing.

To get testimonials, ask your satisfied customers if they’d be willing to write a short statement about their experience working with you.

If you have any video testimonials, you can also upload these to YouTube and then embed them onto your website or GBP.

The importance of social media in local SEO

Studies have shown that social media plays a role in local SEO.

A study by Moz found that businesses with active social media accounts tend to rank higher in the SERPs.

Another study by BrightLocal found that 70% of consumers say they are more likely to use a business if it has an active social media presence.

This shows that having an active social media presence can benefit your business.

You can use social media to improve your local SEO in several ways.

You can use social media to:

  1. Get more reviews and testimonials
  2. Increase your visibility
  3. Build trust and credibility
  4. Engage with your customers
  5. Drive traffic to your website

The hottest social media platforms are Facebook, Twitter, and Instagram.

Make sure you’re active on these platforms and regularly post content.

You should also make sure that your GBP listing is linked to your social media accounts.

Tips for tracking results and measuring success

You know that without maintaining a proper check and balance, you can never be sure of the success of your Local SEO efforts. Therefore, tracking your results and measuring your success is important.

Here are some tips for tracking your results:

  1. Check your website traffic
  2. Check your GBP listing views
  3. Check your GBP listing calls
  4. Check your organic search traffic
  5. Check your PPC traffic
  6. Check your social media engagement
  7. Check your email engagement
  8. Check your website conversion rates

You can use tools to track your results, such as Google Analytics, Google Search Console, and Moz Local.

You should also set up some goals and KPIs to measure your success.

4 Tips for Local SEO for Mediators and Arbitrators

Overall, local SEO is not that different from regular SEO. However, you can do a few things to optimize your website and GBP listing for local search.

Cannibalization and Content Fixing

Cannibalization is when multiple pages on your website compete for the same keyword.

This can be an issue because it can confuse search engines and make it difficult to determine which page is most relevant for that keyword.

It can also split your link equity and make it difficult for you to rank high in the SERPs.

If you think you have an issue with cannibalization, you can use a tool like Screaming Frog to find duplicate content on your website.

Once you’ve found the duplicate content, you can either delete it or 301 redirect it to the main page.

Content Fixing is when you have pages on your website with thin or outdated content.

This can be an issue because it can make it difficult for search engines to understand what your page is about.

It can also make it difficult for users to find the information they want.

If you have any pages on your website with thin or outdated content, you should update or delete them.

If you’re unsure how to fix your thin or outdated content, you can hire a copywriter or SEO specialist to help you.

Sponsoring a Local Event Digitally

Another great way to improve your SEO is to sponsor a local event.

Google will greatly appreciate it if it sees you sponsoring an event related to your business.

Not only will this improve your local SEO, but it will also help you build brand awareness and credibility.

If you’re unsure how to sponsor a local event, you can reach out to the event organizers and see if they’re interested in working with you.

You can also use a tool like Google Business Profile to find local events you can sponsor.

Create a Mobile-Friendly Website

A lot of people search for local businesses on their mobile devices.

Over 7 billion people own mobile devices, and over half use them to search for local businesses.

To improve your local SEO, ensure your website is mobile-friendly.

You can use Google’s Friendly Mobile tool to see if your website is mobile-friendly.

If it isn’t, you need to make some changes to your website, so it is.

Some of the things you can do to make your website mobile-friendly include:

  • Make sure your website is responsive
  • Using large font sizes
  • Using short sentences
  • Using images and videos
  • Making sure your website loads quickly

Note that website loading speed is the most important factor regarding mobile friendliness.

If your website doesn’t load quickly, people will leave before seeing your content.

You can use Google’s PageSpeed Insights tool to check your website’s loading speed and get suggestions on improving it.

A Site Audit is All Your Need to Do Research!

To improve your local SEO, you need to do a site audit.

A site audit is when you analyze your website to see how it can be improved.

You can use a tool like Ahrefs to do a site audit. Once you’ve done the audit, you need to fix the issues.

Final Verdict: Local SEO For Mediators and Arbitrators

Mediators and Arbitrators who have just started their businesses may find it challenging to get clients.

They are not visible on the internet, and potential clients can’t find them.

If you’re a Mediator or Arbitrator, you need to do local SEO so potential clients can find you.

If you want to improve your local SEO but don’t know where to start, we can help.

Our team of experts is ready and waiting to partner with you and help you get the results you deserve.

Contact us today for a free consultation and let us show you how easy and affordable local SEO can be.

What is Keyword Cannibalization and How to Avoid It

What is Keyword Cannibalization and How to Avoid It

What is Keyword Cannibalization and How to Avoid It

keyword or phrase too many times on your website, causing search engines to become confused about which page on your site is most relevant for that keyword. This can have a negative impact on your search engine optimization (SEO) and make it harder for people to find the content they’re looking for on your site.

on your website to attract people searching for bakeries in Seattle. However, if you use that same keyword too often, Google may get confused and think every page on your site is about Seattle bakeries. As a result, none of your pages may rank as highly as they could in the search results.

Keyword cannibalization can also cause problems for people trying to find specific information on your website. For example, if two pages on your site are relevant to the keyword “Seattle bakery,” but they contain different information, a searcher may have difficulty finding the page they’re looking for.

Fortunately, you can take a few simple steps to avoid keyword cannibalization and ensure that your website is optimized for both search engines and visitors.

How to Avoid Keyword Cannibalization

The best way to avoid keyword cannibalization is to choose various keywords and phrases to focus on throughout your website. For example, if you’re unsure which keywords to target, try using a tool like Google AdWords Keyword Planner or Moz Keyword Explorer to research potential options. Once you’ve identified a list of keywords, make sure that each is used only once (or at most twice) per page.

In addition to using different keywords, you can also prevent keyword cannibalization by using different forms of the same word. For example, if you’re writing about cupcakes, you could use the keywords “cupcake,” “cupcakes,” “cupcake recipe,” or “best cupcakes.” This will help Google understand that all these pages are about slightly different topics, and it will make it easier for people to find the specific information they’re looking for on your site.

Finally, make sure that each page on your website has unique content. This will help Google understand each page and give people something new to read on each page. Simply changing a few words or adding an additional sentence or two isn’t enough. If two pages have largely identical content, chances are that one of them will suffer from keyword cannibalization.


Keyword cannibalization can have a serious impact on both your SEO and the usability of your website. By avoiding keyword cannibalization, such as choosing various keywords and focusing on unique content, you can ensure that your website is optimized for both search engines and visitors.


1. What is keyword cannibalization?

To put it simply, keyword cannibalization pits different pages of your site against one another. Okay, so let’s say you run a mediation practice. You want your company to be at the top of Google’s search results for “family mediation,” so you sprinkle that word across your website, from the homepage to the category pages and the blog posts.

2. Why is it a problem?

Keyword cannibalization is an issue when writing articles for your website because it can result in your site’s rankings dropping for certain keywords you are targeting. This happens because Google sees that you have multiple pages on your site that are all targeting the same keyword, and it determines that this is not representative of a relevant, high-quality site. As a result, your rankings will suffer for those specific keywords. To avoid keyword cannibalization, target different keywords with each piece of content you create. This way, you can avoid potential penalties from Google and ensure that your site continues to rank well for all the keywords you are targeting.

3. What if I have already cannibalized my keywords?

You can do a few things if you’ve already cannibalized your keywords on your business website:

  • Look at your website’s analytics to see which pages get the most traffic.
  • Focus your efforts on those pages and try creating new and unique content for them. You can also use 301 redirects to redirect traffic from other pages on your website to your most popular pages.
  • Ensure you’re using different variations of your keywords throughout your website so that you’re not just targeting the same exact keyword repeatedly.

Following these tips can avoid keyword cannibalization and ensure that your website gets the most traffic possible.

4. What is the best way to optimize my website for multiple keywords?

To avoid keyword cannibalization, you must take a strategic approach to keyword research and website optimization. First, identify the main keyword themes that you want to target. Once you have your themes, you can then create separate pages that are optimized for each individual keyword. Make sure to use unique titles, descriptions, and H1 tags on each page, and linking between these pages will help to spread the link equity and search engine love around. This approach ensures that each page on your site has a fighting chance of ranking in the search engines.

5. How often should I update my website content?

Search engine optimization is a constantly evolving field, and there is no one-size-fits-all answer to the question of how often website content should be updated to maintain or improve keyword ranking. However, there are a few general guidelines that can help. First, it is important to keep your content fresh and relevant. Search engines favor websites that regularly publish new, high-quality content. If your website has not been updated in a while, your keywords will likely start to drop in the rankings. Second, you should pay attention to your competitors. If they regularly publish new content, you will have to do the same to keep up. Finally, you should consider the needs of your target audience. If they are looking for timely information on a particular topic, you must ensure that your website provides that information. Following these guidelines can help ensure that your website stays at the top of the search engine rankings.

6. Can I hire someone to help me optimize my website?

You may be thinking to yourself, “Can I hire someone to help me optimize my website?” The answer is yes! SEO agencies can help you improve your website’s ranking in search engine results pages (SERPs). SEO is an ever-changing field, so it’s important to work with an experienced and seasoned agency that can stay up-to-date on the latest trends and techniques. A professional SEO agency will also have a track record of success in helping other businesses improve their online visibility. Hiring an agency is a great option if you’re serious about improving your website’s SEO.

Traditional Legal Marketing Methods?

Traditional Legal Marketing Methods?

I’m often asked to write about Traditional Legal Marketing Methods to keep my clients informed…or current…or in the know, then I ask myself, what is Traditional at this digital juncture?  How can anything be traditional when we’re only two (2) plus years into an era that redefined almost every part of our existence. 

Before March 2020, if you asked an attorney, mediator or arbitrator to prepare for the courtroom or the conference room via Zoom, she or he would’ve looked at you like you have a third eye.  Now, those very same legal professionals are not only “zoom only”, they buy groceries online, or find videos of topics needed and digest in minutes, or post their “authoritative stance on the topics they represent professionally / personally. 

So what is traditional now?  Not sure that can be defined per se, but we know this, it doesn’t take much to find what we’re looking for, make informed decisions and get clarity at the click of a few keys.  Question is…are YOU paying attention more than YOUR competitor, because that’s where the obstacles lie. 

The term “_ _ _ _ lawyer near me” is common search, used by legal professionals (all Practice Areas), and can be difficult to rank.  Better question to ask……what might folks at home be searching while their spouse is not watching, or what would an “out of market” attorney do when a contract dispute occurs outside their market and she or he has no reference point for a mediator referral. 

Common searches to peak a divorce attorney or mediator’s interest…How to break a prenuptial agreement? or, How to coordinate visitation with a spouse that’s moved on. These are real problems that require real answers. A pro se mediator’s website should be that library of information for Google to deliver.  

And you civil mediators should define your practice areas enough to satisfy the search of the twenty-something legal assistant, whose job is at risk as they search for their boss to determine which mediator referral to choose.

But that’s not enough. Google shows your law firm/mediation practice to prospects if they think you’re a credible source, if you have a conversion-friendly website with relevant content published regularly, if you’re listed in legal directories, if you’re on social media. But the process of getting Google to “like” you,  known as SEO, takes time and technical knowledge that many don’t have.

When you’re ready to evaluate your sector vs. your competitor, is when you’ll find out just how good your “Front Door Online” really is”. 

Email: info@800commerce

Marketing Your Mediation Practice

Marketing Your Mediation Practice

Mediators may come from different backgrounds, but there’s a similarity in most. 

Whether a former judge, an attorney, or a professional with negotiation skills, they have compassion for those in conflict, a belief that most cases don’t belong in the courtroom and a desire to assist.

Yet each has different issues when establishing their place in their field.

Historically, former judges and attorneys are in great positions to be selected for panels and rosters, and some advocates often prefer them.  Yet some advocates prefer non-lawyer mediators, to keep one less legal mind out of the negotiation.   

establishing relationships with lawyers they get referrals from, and some Mediating Attorneys struggle in the shadows of retired judges, waiting for rosters to open. 

Truth is, these might even be yesterday’s feelings, stuck in today’s heads.  Times have changed, the demand had grown, and opportunities are greater.    

Find your channel, let them know you’re an authority on your topic and take control of your online presence today……..before your competition does.   

Mediation Marketing

Mediation Marketing

Marketing your mediation services can be challenging for several reasons. The primary being you, as a mediator, are often dependent on referrals from attorneys rather than those in dispute. 

Think about it, most businesses are promoted directly to their prospective client, whereas mediators do not. Their marketing efforts should be targeted less towards parties in conflict and more towards the folks that refer the matters. 

Gaining the trust of and establishing a relationship with these referral sources is something that takes time.  Be consistent with your message and let them know you’re an authority on your topic(s). 

This is not the case however, for “Out of Market” commercial disputes where one party may be “out of state” and lack referral sources.  And certainly not the case for Pro Se Domestic Mediation, where those in marital disputes are aware of Mediation as a solution and seek help on their own.  Due diligence searches are the only option in these situations.

We specialize in ADR marketing and show you how to find your place online.  

Are you really taking care of your reputation management?

Are you really taking care of your reputation management?

Taking care of your reputation management

Put yourself in the client’s shoes and start Googling………and we recommend doing this in an Incognito window, so your browsing history doesn’t influence your research. 

Whether an attorney or pro se mediator looking to attract new clients, or a mediator looking to attract new referring attorneys…..first look at their practice area by city, or nearby best city, or county.  Ever wondered ‘bout the competition’s reviews?

Either we’re evaluating scores, quantity, lack of quantity…..or the unrealistic conclusion that reviews aren’t relevant, this comparison should not be the focus.

If it’s your business……YOUR reputation’s the only to focus on.  Serve your clients well and don’t be afraid to ask for feedback.

Reviews are integral to Legal Reputation Management, are essential for ranking higher and for attracting new clients for the attorney/pro se mediator or new referring attorneys for the mediators. 

Here’s what you need to know.  More Reviews Means a Higher Credibility Factor 

Three (3) Steps to a Strong Online Reputation 

  • Collect Authentic Reviews 
  • Respond to ALL Reviews (good or not so good)…..those responses are for onlookers, not the persons leaving the reviews 
  • Share Those Reviews as Social Proof

If you’re unsure how to ask for feedback, contact us to see a Review Platform built originally for the legal sector.  It’s expanded to other industries since, but we know where we came from. 

How to use competitive intelligence to take your business to the next level

How to use competitive intelligence to take your business to the next level

How to use competitive intelligence to take your business to the next level

Companies of all sizes compete for consumers’ attention with targeted marketing campaigns, persuasive sales staff, and competitive pricing structures.

Knowledge is power in the world of business and marketing. So many leading companies in their fields devote significant resources and entire departments to collecting and analyzing data. To be successful, you need to be well-versed in your industry and know how to navigate the competitive landscape.

Small and medium-sized businesses can also benefit from intelligence gathering and analysis, despite the fact that some companies spend a lot of money on it. To get started, you don’t need a large budget or a team of dedicated workers to do so. So you only need to look in the right places and start analyzing what you find.

To stay ahead of the competition, you’ll need to use competitive intelligence as your primary source of information. In this article, we’ll explain the concept of competitive intelligence (CI) and discuss some of the most critical types of CI in greater detail.

Competitive intelligence (CI) is the process of gathering, analyzing, and interpreting information about a company’s competitors. It can identify threats and opportunities, inform business decisions, and develop marketing strategies.

There are four main types of competitive intelligence:

  • market intelligence
  • product intelligence
  • Customer intelligence
  • financial intelligence.

Market intelligence is information about a company’s competitors, products and services, marketing and sales strategies, financial performance, and organizational structure.

Product intelligence is information about a company’s competitors’ products, including features and pricing.

Customer intelligence is information about a company’s target market, including customer needs and preferences.

Financial intelligence is information about a company’s financial performance, including sales, profits, and expenses.

Business Intelligence
What are the best ways to gather competitive intelligence

Competitive intelligence can be gathered through various methods, including market research, interviews, company reports, and public records. It is important to remember that CI is not the same as market research, which is a process of gathering and analyzing information about a specific market. Instead, CI is a broader term that encompasses all the activities involved in gathering and interpreting information about a company’s competitors.

There are many different ways to use competitive intelligence. For example, some companies use it to inform their business decisions, while others use it to develop marketing strategies. Still, others use it to assess the competitive landscape and identify threats and opportunities. No matter how you choose to use CI, the goal is always to gain a better understanding of your competition and use that information to your advantage.

What are the best ways to gather competitive intelligence?

In the business world, knowledge is power. Companies need to keep tabs on their competitors to gain an edge. But with so much information, it can be challenging to know where to start. Here are some of the best ways to gather competitive intelligence:

1. Industry reports: Keeping up with industry-specific news and reports is a great way to stay informed about your competitors’ activities. This can be done by subscribing to relevant trade publications or following industry-specific blogs and news sites.

2. Social media: In today’s connected world, social media is a powerful tool for gathering competitive intelligence. By monitoring your competitors’ social media accounts, you can stay up-to-date on their latest product releases, marketing campaigns, and other newsworthy items.

3. Company websites: Your competitors’ websites can be a wealth of information about their business strategies and operations. Check out their About Us page, press release section, and other areas where they may provide insights into their company.

4. Secondary research: There are several ways to gather secondary research about your competitors, including conducting online searches, visiting the library, or speaking with industry experts.

5. Google Alerts: A free notification service provided by Google, Google Alerts sends subscribers emails summarizing search activity around keywords.

What’s the deal?

A Google Alert is a list of recent news articles or other web content that contains a particular search term. This option is available on a per-day, per-week, or per-month basis.

Optimization of Google Alerts Configuration

If your search criteria are too broad, Google alerts may inundate you with irrelevant data. Here are a few suggestions for removing noise from the data:

Specific Term(s) of Use: Improving results begins with using quotation marks (“”). Google knows not to look for permutations when you put quotes around a term. If you type in “market,” you’ll get market and marketing results. Only “market” will be returned if you search for it.

As with phrases, quotation marks are used to identify specific words. For example, a search for plastic injection will look for both plastic and injection, and content with both will be more relevant. All that comes up when you search for “plastic injection” is “plastic injection.”

Searching on a Site-Specific Basis: New content on high-value sites, such as trade magazines, local newspapers, or popular news sites, can be alerted to you using this keyword. Put the word “site” immediately before the website’s name, without a space in between.

Negative Terms: A minus sign (-) in front of a term will remove it from the search results. The inclusion of -job in a search for web development will remove any job listings that include all three terms.

Applying Competitive Intelligence

As a business, you need to know what your competitors are up to to make smarter decisions. Competitive intelligence helps you do just that.

As you delve into the information you’ve gathered, be open to new interpretations of what the data means for your market. Consider the following as a starting point:

  1. Changing market conditions
  2. New patterns in customer behavior
  3. Growth and activity of rivals
  4. Customers’ opinions
  5. Innovation in services and products
  6. Threats to the market and possibilities
  7. Geographical patterns and new opportunities for doing business
  8. Strategic alliances that could be formed
Applying Competitive Intelligence

analyze your efforts’ results. Your market understanding will grow as your business progresses, and you will undoubtedly reap the benefits.

What is the best way to optimize my Google Business Profile for Maximum Exposure?

What is the best way to optimize my Google Business Profile for Maximum Exposure?

What is the best way to optimize my Google Business Profile for Maximum Exposure?

Want to learn how to optimize your Google Business Profile?

Google is the most popular search engine in the world, so your business profile must be correctly optimized to be found by potential customers. We can help you do just that.

Once your profile is optimized, you will start seeing more traffic and leads from potential customers. Let us show you how easy it is to get started.

Listed below are the most essential items to pay attention to:

Choosing Categories

When creating a Google My Business profile, you can choose up to five categories to describe your business. Choosing the correct categories is essential, as it helps potential customers find your business when searching for relevant terms. It also helps Google to show your business in the right search results. Fortunately, there are a few easy ways to determine which categories your competitors use on their Google My Business profiles. First, you can use the “similar businesses” feature on Google Maps. Then, enter your business category or keyword into the search bar and scroll down to the “More places like this” section. This will show you a list of businesses similar to yours and their category selections. You can also check out your competitor’s website and see which categories they have listed in their Google Business Profile. By taking some time to research your competition, you can ensure that you’re using the most effective categories for your own business.

Adding Questions and Answers to your Google Business Profile

The very first thing you need to do is prepare a list of the most critical questions that your customers, clients, and patients ask you. Once you have that list, you can start adding questions and answers to your Google Business Profile. The key here is to ensure that the questions you’re answering are relevant to your business and that the answers are clear and concise. If you can provide helpful information that will solve your customer’s problems, you’ll be more likely to convert them into paying customers.

Once your list is complete – log into Google with your account. Search for your business and once it appears, scroll down to the area that says ‘Questions and answers-Be the first to ask a question.

Question and Answers

Start entering the questions you have on your listing and hit POST – see the image below.

You will continue to do this until you have exhausted your list.

Here comes the fun part: you will need to ANSWER those questions!

  1. First, you need to login into your Google Business Account
  2. Then locate the business on Google
  3. You will then scroll down until you see “See All Questions.”
  4. Then you will click the “Answer” and Answer the Question
Adding Questions and Answers
Question and Answers
Questions & Answer

How do I Include Photos and Videos in my Google Business Profile?

Another great way to optimize your Google My Business profile is to add photos and videos. Customers love seeing photos and videos of businesses, as it gives them a better idea of what to expect. In addition, including photos and videos can help you rank higher in the search results. In addition, Google loves fresh content, and adding photos and videos is a great way to add fresh content to your profile.

To add photos and videos to your profile, log into your account and click on the “Photos” tab. From there, you can upload photos and videos from your computer, or you can import them from your YouTube channel. Include a mix of photos and videos, as this will help your profile stand out from the competition.

Include Photos and Videos in my Google Business Profile
Add Photos

Google Posts

Google Posts are a great way to share timely and relevant information with your audience. For example, you can use them to promote events, share news or announcements, or even offer exclusive deals. Simply log in to your Google My Business account and click on the “Posts” tab. You can create a new post by selecting the type of content you’d like to share. Once you’ve created your post, include a catchy headline and relevant images to help grab attention. You can also use “Buy now” or “Learn more” to encourage customers to take action. And finally, don’t forget to boost your posts with Promotions or Offers to drive results. With a little effort, Google Posts can be a powerful tool for driving engagement and sales.

Google Posts
Create your first Photos
What's new
Create a Post

Google Reviews

Google reviews play an important role in helping potential customers choose the right business. They allow customers to share their experiences and give honest feedback. To get Google reviews, there are a few simple steps you can take:

  1. Make it easy for customers to leave a review by providing a link on your website or in your email signature.
  2. Encourage customers to leave a review by offering an incentive, such as a discount on their next purchase.
  3. Follow up with customers after leaving a review to thank them for their feedback.

By taking these steps, you can encourage more customers to leave Google reviews for your business.

As a business owner, you know that online reviews can make or break your reputation. A few bad reviews can discourage potential customers from considering your business, while a strong review profile can build consumer confidence and help you attract new customers. So what’s the best way to respond to good and bad reviews?

First, take the time to read each review carefully. If it’s a positive review, thank the customer for their feedback and let them know you appreciate their business. If it’s a negative review, try to understand the customer’s concerns and see if there’s anything you can do to address them. In both cases, responding professionally and politely will show that you’re taking the customer’s feedback seriously.

Next, resist the urge to flag negative reviews. While it might be tempting to sweep them under the rug, doing so will only damage your credibility in the long run. Instead, use negative reviews as an opportunity to show that you’re committed to customer satisfaction. By responding thoughtfully and taking steps to address the issue, you’ll demonstrate that you’re serious about providing a top-notch experience for all your customers.

Finally, keep an eye on your overall rating. If you notice that your rating is slipping, take steps to improve it. One way to do this is by actively encouraging your happiest customers to leave reviews.

5 Key Questions To Ask Before Beginning A Social Media Campaign In Fort Lauderdale

5 Key Questions To Ask Before Beginning A Social Media Campaign In Fort Lauderdale

5 Key Questions To Ask Before Beginning A Social Media Campaign In Fort Lauderdale

These days, social media has become a key foundation in building and growing businesses. With over 58.75 percent of people using it worldwide and 70% in the U.S., the competition has also risen. Changing technological and social trends have made it more challenging to reach your targeted customers, gain leads, and much more. This makes the clever use of social media for business inevitable.

According to statistics, 93 percent of small businesses suffer due to increased social media challenges. However, these obstacles can easily be overcome by using social media for marketing and launching an efficient social media campaign that will also boost sales. To design a strategically infused campaign, the marketer should be well aware of what social media is and how it works. Moreover, they should keep answers to certain questions in mind before designing a campaign.

Are you planning a social media campaign in Fort Lauderdale for your business? Let us walk you through the pre-social media campaign designing process:

What Is Social Media?

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Social media, in simple language, is an internet-based platform where you can communicate to and with people from all around the world by sharing various content and information and chat with them too.

Businesses can gain several benefits from this platform. For example, attracting potential customers, engaging with customers, building brand awareness, and customer loyalty are a few of its many perks. You can also enhance your market reach, including international markets by launching social media campaigns.

A social media campaign is a coordinated and strategically designed marketing strategy that uses one or more social media platforms to support or promote your business goals. These campaigns differ from regular daily social media posts in that they are more focused, targeted, and measurable in order to accomplish the organization’s goals.

Moreover, the type of social media campaign you launch also varies from location to location, so before beginning your social media campaign in Fort Lauderdale, here are 5 key questions to ask:

1.  What Is Your Campaign Goal?

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Campaign Goal

Firstly, before putting your marketing team at work, you must determine what goals or milestones you want to achieve. This can be done by identifying objectives and determining the outcomes you want to achieve. Not only that, ask if the set goals are measurable. That is, what actions the customers should take to accomplish them.

For example, if you have recently set up your floral business and want your local community to be familiar with your products and services, your campaign goal would be tocreate brand awareness by gaining more followers. And if you have an already well-established business that is about to launch a new product, your goal would be to increase engagement on organic posts.

You may be choosing social media marketing because you are excited about a different platform or want to try out every new trend. But will this campaign genuinely benefit your company? Before delving deeper into pre-launch planning, consider whether this campaign will attract more clients to your shop and whether it will adhere to your company’s overall marketing strategy.

2.  Who Is Your Target Audience And How To Reach Them?

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Another vital question to ask before launching a social media campaign is deciding and categorizing who it is for. Your target audience is a particular group of people at whom your whole campaign will be aimed. These audiences are classified according to their age group, interests, psychographics, or a myriad of other factors suitable to your brand offerings.

For example, for a boat club business in Fort Lauderdale, the campaign will be targeted mainly at tourists aged between 20 to 40 years.

Determining your target audience also provides insight into your audience’s likes or dislikes. And the deeper you reap, the more you will be able to create content that will relate to your brand. Paid digital advertising relies on this factor to reach the right consumer at the right time.

3.  What Is The Right Platform For You?

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Selecting the right platform to launch your campaign is one of the key aspects you must consider. It can be overwhelming and confusing to select the right one for your business, given the increasing number of social media platforms these days.

Businesses rush to every platform and begin publishing without even considering whether their content is valued here. We must understand that each social media site serves a distinct purpose and that users who access these platforms utilize them in a variety of ways. This decision is strategically based on your goals.

For example, if you are aiming to increase your conversions, leads, and sales, Facebook and Instagram would be the best option. Fortunately, these two are the biggest social media platforms used in Fort Lauderdale. Another favorable factor is that Facebook and Instagram ads have the best marketing tools available and most value in cost compared to other media.

4.  When Is The Most Favorable Time To Launch The Campaign?

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Good timing is essential to the achievement of your social media strategy goals. It enhances your digital engagement rate because most of the users are using the app at the moment. You will get more likes, shares, followers, and retweets if you post at the proper time of day. Additionally, this boosts the traffic on a website which eventually leads to a rise in sales.

Since Facebook and Instagram are the highest used platforms in Fort Lauderdale, we will look into the suitable time to launch the social media campaign.

  • According to a recent study, Monday, Tuesday, and Friday are the best options to increase engagement on Facebook, while Thursday, Saturday, and Sunday are the worst days to post there. On the other hand, businesses typically launch campaigns on Wednesday, Thursday, and Friday.
  • Moreover, on Facebook, one should run a campaign for 45 days for the customer to retain the marketing content.
  • Whereas, on Twitter, it is recommended to plan your social media launch campaign to run for 3-6 weeks for a +51 percent increase in top-of-mind recognition and a +15 percent increase in brand awareness 5, or 7-10+ weeks for a +68 percent increase in favorability.
Time To Launch The Campaign

5.  What Content Should You Publish?

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The type of material you produce is another critical factor in the success of your social media campaign. To achieve your objectives or take your social media strategy to the next level, you will need to create engaging content.

You should be aware of recent trends, what designs, layouts, and concepts work well with your business, and what form they should take. Usually, digital marketers that post images and brief videos are better at getting the viewer’s attention. On Facebook, video is the undisputed champion of all content. In fact, videos outperform all other types of content on the platform since they grab the user’s attention and can be shared easily.

In this question, you must also answer how the content will be created and what resources you will need to create interesting, intriguing, and valuable content. This step is one of the most crucial because it directly leads to attaining your set objectives.

Pay to Get Better Results

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Social media has been quite active lately, and most of the time, people come across posts from their friends or families on their feed, making it quite harder for your campaign to get noticed by your existing followers. In addition to that, the organic reach doesn’t contribute to reaching out to new customers. This is why digital marketers go for paid advertising option. This is the quickest and the most cost-effective way you can reach out to your targeted audiences and complete your social media campaign goals.

Here are some of the features of paid advertising that put your brand in the limelight of the right eyes:

  • You can specifically target your ad based on demographics, age, interests, and education and even decide how many people to reach in your campaign. This helps you connect with the people already searching for brand offerings similar to yours.
  • Your advertisement won’t be on the side banner of the app but will be shown as a normal post or story whenever your potential customers are scrolling through their feed.
  • It also helps in re-engaging with prior customers or followers through liking and commenting on their responses.

Time to Launch

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Now that you have answered these five questions, it’s time to design social media strategy for your business and set your date to launch your campaign in Fort Lauderdale.

However, the work isn’t done yet. Although the first major stage is launching, the post-campaign also needs equal attention. Engaging consumers should be communicated on social media by liking and reacting to their comments. Another technique to engage your audience is to leave a question and seek their feedback, which will help you better understand the consumer perspective, which you can apply to future efforts or even change in this campaign. Modify the campaign based on analytics, discard what isn’t working, and enhance top-performing material by providing more resources to the most successful pieces; however, all of this should be done while keeping the primary goal in mind.